European Journal of Social Sciences

 Volume 44 No 1
June, 2014
The Effect of Innovation Capacity on Customer Loyalty
Abdolaziz shourangiz , Nasser Sanoubar and Azhdar Karami
Today, our society requires learning skills that help them keep pace with the development of science and technology to go. Innovation capability in the competitive environment is one of the advantage factors of companies. The subject of this research is innovation capacity and its relation with customer loyalty. First, the relationship between innovation and customer performance and then customer performance and customer loyalty will be tested. Innovation capacity is a potential ability of a firm's innovative activities including the introduction of new products and services, procedures for new processes or new ideas about the organization noted. To investigate the relationship between customer loyalty and innovation capacity suitable descriptive and inferential tests are used. Data via a questionnaire of 26 questions was distributed among 148 active companies in the food industry that 96 usable questionnaires were collected. Results of data analysis using Spearman correlation and path analysis, indicate a significant relationship between the capacity dimensions of innovation and customer loyalty through the mediating variable of customer performance. Among the affecting variables, create new processes to produce and distribute has the most impact on the customer performance, and customer performance has a significant and positive relationship with customer loyalty. This study hopes to reveal the factors affecting customer loyalty and provide solutions for improvement, to be used by managers and employees.
Keywords: Keywords: Innovation capacity, Customer loyalty, Customer performance, Innovation.
Indoor Water Connection and Gender Bias in Schooling.
Sandrine Koissy-Kpein
We highlight how access to water supply through house connections affects gender bias in schooling. Using MICS from Côte d’Ivoire and Gambia, we show that water is not gender neutral regarding the decision to send children to school. While access to water affects the schooling of girls only in Gambia, water has a higher effect on girls’ schooling compared to boys in both countries. The results also suggest that communities’ access to good infrastructure favors girls’ schooling. The analysis provides good insights for further research on the effect of water on girls.
Keywords: Gender, Water, School attendance, Africa.
Measuring Service Quality in Health Insurance Sector of India: A Study with respect to Health Insurance Company, Network Hospitals and Third Party Administrators
Sujit Kumar Patra , Amitabh Nanda , Shamita Mohanty and Surjya Kumar Misra
This study deals with the service quality aspects of health insurance companies, third party administrator and network hospitals as perceived by the customers. It helps in finding the preference of customers for various type of health insurance policies, major reason for purchasing health insurance policies and how much of sum assurance is preferred by various income group people. It focuses on finding the gaps with respect to facilities provided by the provider. The study also helps in finding the need and importance of health insurance with respect to customers of various socio-economic backgrounds. The results of the study shows that there is considerable gap between expectation of customers and performance of providers with respect to above mentioned dimensions, results of the study will help the marketer to form a competitive marketing strategy for creating and enhancing customer satisfaction by increasing perceived service quality.
Keywords: Service quality, Third party administrator, Network Hospitals, Gap, Health insurance, Provider, Marketing strategy.
An Investigation of Language Learning Beliefs between ‘70s and ‘80s EFL Learners in Taiwan
Pey-Chewn Duo and Meng-Ying Chou
This study investigated beliefs about language learning between 1970s- and 1980s-born (“70s” and “80s”) learners by conducting a research survey. Ninety-two 70s subjects and 101 80s subjects participated in this study. By administering the Belief About Language Learning Inventory (BALLI) (Horwitz, 1987; Liu, 2004), the subjects self-reported their beliefs about language learning under five categories: (1) aptitude for language learning, (2) difficulty of language learning, (3) nature of language learning, (4) learning and communication strategies, and (5) motivations and expectations. Overall, the results showed that there were no significant differences regarding learners’ beliefs between 70s’ and 80s’ learners, except for the category of learning and communication strategies. It is hoped that this study can be of benefit for future researchers and teachers to have a better understanding of learners’ beliefs.
Keywords: Generation, Language Learning beliefs, EFL learners.
Console Game Value Hierarchy: A means-End Chain Approach
Yu-Ling Lin , Hong-Wen Lin , Ya-Ting Yang and Ya-Cing Jhan
In order to formulate effective marketing strategies, one must first identify the game attributes, consequences and values (provided by the game) that gamers emphasize. In this study, the means-end-chains theory (MECs) and laddering interview technique have been chosen to shed light on the structure of value perception for console games from the perspective of gamers. The research found that through game attributes including Connection system, Diverse game genres, Graphic design, Rich game contents, Simulated scenarios, they were able to arrive at the consequences of Improved interactivity, Burn calories, Gaining authentic experience, Utilize imagination and ultimately pursue the terminal values of Fun and enjoyment of life, Warm relationship with others, Sense of belonging and Self-fulfillment.
Keywords: Digital game, Console game, Means-end chain theory.
Examining the Impact of Organizational Culture on Knowledge Creation Formidable Instruments based on Commitment Insights to Knowledge Creation (Case Study: Knowledge Based Organizations)
Reza Sepahvand
This research seeks to answer this question whether organizational culture impacts on enablers of knowledge creation or not. Research population includes employee and managers of a number of knowledge-oriented organizations that using Cochran’s formula at 0.05 error level, 124 out of them were selected. For measuring organizational culture Wallach(1983) model with dimensions of supportive, innovative and bureaucratic culture and for enablers of knowledge creation, it’s used from Nonaka & Takeuchi (1995) with dimensions of intention, autonomy and fluctuation, all based on commitment to knowledge creation. Cronbach’s alpha has been used for measuring questionnaire reliability that for organizational culture and enablers of knowledge creation its value is equal to 0.74 and 0.83 respectively. For data analysis it’s used from structural equation modeling and AMOS software. Research results indicate positive effects of organizational culture on enablers of knowledge creation. Also, supportive culture has highest and bureaucratic culture has lowest effect on enablers of knowledge creation.
Keywords: Culture, Knowledge creation and enablers.
Civil Liability in the Nuclear Legislation and It’s Implementations in Jordan
Ashraf Aladwan , Mohammad Alhihi and Omar Alkhataibeh
Nuclear law function is to promote the optimum use of nuclear technology and the protection of the human rights and the environment from the risks of nuclear radiation and to prevent non-peaceful uses of nuclear energy and radioactive materials. The problems for Jordan in dealing with nuclear energy and related material derive from the lack of scientific development on the subject of nuclear energy, insufficient ability of the judicial system or the legal structure to deal with issues that may arise from damages that occur from nuclear reactor or related materials and nuclear waste.
Keywords: International Atomic Energy Agency (IAEA), Nuclear Damage, Jordanian civil law, The Provisions of International Treaties, Civil Liability.
Issues of The Linguistic Interpretation of Legal Concepts in Russian Legislation
Aleksey Pavlovich Anisimov , Tatiana Valentinovna Anisimova and Anatoliy Yakovlevich Ryzhenkov
The article contributes to the development of the issue regarding the specificity of language use in law. A large number of poor-quality instruments in Russia require understanding the reasons of this situation, since the effective law enforcement depends substantially on how competently, understandably and objectively a legislative text has been formulated. On the basis of the linguistic analysis of Russian legislation the authors identify two groups of the most typical defects. The first group includes cases of inexact or inaccurate use of the legal terms, the second one includes intentional use of terms without explaining their significance in order to interpret misleadingly, which leads to the manipulation.
Keywords: Interpretation; Terminology; Legal technique; Definition; Manipulation.
Monetary Policy and Stock Market Performance in Nigeria, 1981 - 2012
Jonathan Emenike Ogbuabor , Gladys C. Aneke and Ifeoma C
This study examines the impact of CBN monetary policy on the performance of the Nigerian stock market over the period 1981-2012 using an ordinary least squares (OLS) methodology. The results indicate that money supply and exchange rate impact positively and significantly on the market performance; while other monetary variables such as interest rate and inflation rate do not impact significantly on the performance of the stock market in Nigeria. Further, inflation rate impacts negatively on the market performance while fiscal deficit shows a positive impact. The study therefore recommends that expansionary monetary policy in Nigeria must be carefully implemented to mitigate the inflationary impact of such policy. Also, the monetary authority in Nigeria should maintain stable exchange rate at all times in order to ensure investors’ confidence in the Nigerian stock market.
Keywords: Monetary Policy; Money Supply; Exchange Rate; Stock Market; OLS; CBN.